NEWS

From the Tamagotchi pets of the '90s to our favourite Pokemon partners, digital companions in games have captivated players for decades. We explore the evolution of AI companions in gaming, looking at the current rise of AI-driven characters. We break down the technical innovations that make this possible - from model compression to memory systems - and provide data-driven insights into the benefits and challenges of this new frontier.

Imagine building an AI-powered game where players can form real bonds with characters through conversation, shared experiences, and mutual growth. Now imagine discovering that the more players engage with your characters, the more money your studio loses. That’s exactly what happened to us.